What a clear depiction of what it means to understand 'WHY' you do what you do. You can see how this lesson can help develop your mission statement, and gain a deeper understanding of the 'core communication' that resonates with your customers.

Margaret Gould Stewart, YouTube's head of user experience, talks about how the ubiquitous video site works with copyright holders and creators to foster (at the best of times) a creative ecosystem where everybody wins.