When someone is new to the industry they are given this illusion that if that just hand out the materials that the company provides their business is going to grow. How many times have you heard, "let the tools do the selling"? There's a problem with this strategy and it's rarely brought up in discussions. It is easy to pin-point this issue by putting yourself in the place of your prospect.

So why is it important to develop the brand You Inc. (if you will call it that). It's critical because the prospect is sitting across the table, or on the other side of the computer and asking themselves two questions:

1) Does this offering provide a solution to some problem I have?

2) Do I think you can help me get what that is?

That's it! If you satisfy these two questions you will have a new customer or business partner. How am I so certain that these are the questions people ask? Well chances are the product or service that you are offering can be provided by hundreds if not thousands of other people. So it comes with an understanding that people purchase things from other people they like and trust.

So as you build on your customer base and distributor team, people will follow you or do the things you say to do because they resonate with your brand. So as you are developing the brand called You, understand that this involves most things that you do. See, you can pressure someone to make the purchase on the spot but most network marketing businesses rely on having repeat purchases. So this is why it's important for your customers and business partners understand who you are and what you represent. This is your brand.

As you are thinking of ways that you can develop the brand called You, realize that it is easiest to just be yourself. If you are building a relationship with people that will last for years, you want to start off authentic. This will make building your business much more enjoyable.

Make sure to check out my link to find new ways to develop you as a brand and build your business by attracting people who will resonate with you.

http://www.IntegratedMLMStrategy.com

As you are brainstorming ways on how to brand yourself, think about other brands that you are accustomed to. What makes their brand attractive? How does it resonate with their customers? How would customers react if there was a drastic shift in the brands identity?

Allow me to take you through an example on what it means to have or to be a brand, and how this will impact your business.

Let's have a look at three coffee shops. Starbucks, Second Cup, and (for the Canadians) Country Styles, which is a smaller franchise. Now when you look at each of these coffee shops you can get a taste of what their brand is by asking a few questions. Imagine there are three stickmen on a piece of paper with the same size figure and the only thing that differs is that you can see which coffee cup they are holding. The first is holding a Starbucks cup. Write down everything you can think of about this person. Is it a man or woman? What age? What car do they drive? Did they walk? What job do they have? What are their hobbies? What do they like to do on their time off? Repeat this exercise for the other two stickmen’s who are holding the different cups.

As you go through this exercise you notice that these people are vastly different. From the way they dress, to the type of newspaper they read. As you are thinking about how to brand yourself, ask yourself who is your stickman?

One of the main challenges you may face as you are learning how to brand yourself is to understand who you are communicating with. It is essential to have a clear understanding of who your target audience is. You need to know everything about them; what keeps them awake at night, and what kind of pains they are faced with.

Your brand will not communicate with everyone, and that's alright. So that is your first step when learning how to brand yourself. Your brand will be seen as a living entity that people may or may not want to subscribe to. Just make it very clear and consistent of who you are.

If you're looking for more ideas on how to brand yourself and build a business from home, make sure to check out my link below.

http://www.IntegratedMLMStrategy.com