The Integrated MLM Strategy is focused on attracting more customers and distributors into a business with a fundamental different approach than traditionally taught by network marketing training systems. Under traditional methods distributors are taught to make a list and approach everyone that they know about their 'business opportunity'. To take it a step further, people are people are taught the 3 foot rule. Anyone within 3 feet of you, start a conversation and build a relationship with the ultimate goal of having them join your business.
The Integrated MLM Strategy has a new approach. It comes from a place of abundance and with an understanding that home based businesses are not for everyone, but there are certainly enough people out there who are interested in getting started. We can gain a better understanding of what the Integrated MLM Strategy is about by contrasting it to the traditional methods that Network Marketers have accepted as the business practice.
So imagine if you own a pizza store and one night you decided that you needed to sell more pizzas. So what you did was pick up the phone and call all of your friends and family to see if they would like to buy a pizza for dinner. What would you think of this strategy? Do you think your friends and family would feel pressured to support you and at the same time annoyed that you called? So why do we do this in Network Marketing? Here's the fundamental difference between traditional methods and the Integrated MLM Strategy.
When one is building their business using the Integrated MLM Strategy they are positioning themselves as the expert and understand how to market to people who are looking for what they have. This offering usually encompasses two things; the benefits through the use of the products, and the opportunity of building a home based business. So understanding how to market to people who are looking for what you have to offer is the fundamental difference. Instead of calling and chasing people to see if they would like to join your business. Position yourself in a way that will have qualified prospects contacting you.
An important component of the Integrated MLM Strategy is to use (or to integrate) the power of technology to automate processes. From obtaining new business partners, retaining existing customers, and training new distributors, integrating technologies into your business strategy is a must.
Tags: Integrated MLM Strategy
